So you’re planning an event.
Whether you are a professional event planner or were given this role by your company and need some guidance, there are many things to consider when it comes to virtual, hybrid and in-person events.
The landscape is changing daily and attendees expectations are getting higher. Audiences have a plethora of options when it comes to virtual events they can choose to attend, so it’s important to have unique offerings.
Live entertainment is a huge draw for in-person events, and it is the same with virtual. Everyone wants a break from educational content and spend more time connecting with each other and participating in something memorable.
Booking entertainment for your virtual or hybrid event is critical for justifying the attendee value. Here are three steps in determining the type of content that works and how to access it.
Step one, set goals
These questions can help outline the content and agenda for your event:
- What type of experience do you want your attendees to have?
- Are they your clients, co-workers, or something else?
- How many people do you want to attend your event?
- Why is this event being organized in the first place?
- What is success to you and how will you measure it?
- What is the budget for your event?
- Will your audience pay to attend or is it free?
- What type of content can you book to make this event as memorable as possible?
Do you even need entertainment?
The definition of entertainment varies, but it is actually quite simple to identify. Entertainment can be a keynote speaker, an A-list artist, a magician, a mixology class, a comedian, or even a trivia game (see the blog on some of our popular virtual entertainment options here).
Entertainment is an extremely important part to include in your agenda, especially if engagement is one of your event goals. If you want people to come back to your next event, giving them an interactive experience and access to quality content will be the best way to seal the deal.
Fun, memorable experiences can also drive sales. If your audience is also your clientele, you will want to impress them as much as possible by being creative and booking content they can only access at your events. Entertainment is what people look forward to in virtual events, especially if it’s something people don’t see often, but how do you find quality entertainment fast?
Find the Right Entertainment for Your Events
If you are really trying to wow attendees and it is in your budget, A-list entertainment is the way to go. A speaker people have seen on TV or a musician people have heard on the radio will automatically give your event credibility.
You may not have Oprah Winfrey’s number in your contacts, but that doesn’t mean you don’t have access to A-list talent. Many people assume they cannot contact people of this caliber but more and more celebrities are open to being booked for virtual events.
If your budget doesn’t allow for Oprah but you still want to book a professional speaker, there are lots of quality options. Jason LeVasseur, Mike Wittenstein, and Barbara Rozgonyi are three examples of motivational speakers who are more affordable while still delivering a customized, inspiring talk.
EVA is a platform that gives event planners instant access to quality entertainment. This company individually vets every act on their platform to ensure that their talent is not only superior but also professional and educated on corporate and virtual events. They have something for every price point and every event.
How it works:
Planners can go to bookwitheva.com, create an account and see all of the profiles of quality, vetted entertainers.
Not sure exactly what you want? You can “Create an Event” on the platform. Fill out your event details (date, time, budget, type of talent you’re looking for) and EVA’s algorithm notifies acts that meet your criteria.
Available acts will then respond with quotes within your budget. You can view their profiles which include videos, testimonials, and information to help you make the best decision on who to book.
Once you’ve decided, you can pay online and contracts are generated to ensure everything goes smoothly.